Medical Poster for Indian Healthcare Providers

Designing Communication for a New Cultural Context

Embrace is a social enterprise based in India, developing a low-cost infant warmer to treat premature newborns with hypothermia.

I designed a medical poster to instruct healthcare providers in India on how to use the Embrace infant warmer.  While I was originally tasked to design product labels, I ultimately designed a stationary  poster, a more user-friendly design for a delivery room setup.  User insights gathered from usability testing in hospitals with actual nurses and infants inspired this pivotal design decision.

Early Prototypes

 

Testing Prototypes in Local Hospitals

I travelled to 3 different hospitals around Bangalore, India to test my prototypes with healthcare providers.  Although I had brought a baby doll for the usability sessions, a screaming, crying premature infant made a guest appearance.  This 1 kilogram baby gave me the most important insight of all: in a hectic delivery room, everyone’s focus is on the baby.  Therefore, the design needed to suit the natural environment.

I concluded that product labels were too complicated for a device with several moving parts.  A stationary poster design better suited the chaotic environment.

Picture 9

Testing poster

Final Iteration

For the final design, I collaborated with a graphic designer to produce pixel-perfect illustrations and I designed the poster layout.

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